Business Development 1-Day Seminar

Upcoming Courses: March 10th, May 19th, September 15th, November 17th
3 students enrolled

At Core Aesthetics Training Institute, we aim to provide you with the roadmap for starting your aesthetics business for solid, consistent results.

Our career development day is Day 2 of our 3-Day Ready, Set, Go, Program, but it can be purchased separately as an opportunity to grow your Medical Aesthetics Business to the top. Throughout the day, we cover various topics that prepare you for the non-clinical side of injecting. This includes marketing, social media, human resources, business strategy, contract negotiation, and more. At the end of this course, you will be filled with pearls of knowledge, invigorated, and ready to dive head-first into the world of aesthetics.

Segment 1: Morning

Your day will begin with a welcome breakfast and introductions with Board Certified Plastic Surgeon, Medical Director, and nationally recognized Published Author and Speaker Dr. Gregory Buford, MD, FACS. As a business owner and Board member of many of the devices and services you see in Medspas across the nation, Dr. Buford lets you in on industry secrets and builds a strong foundation on your path to greatness. Each attendee will also receive a hand-signed copy of Dr. Buford’s published book, Beauty and the Business.

Segment 2: Afternoon

Keeley Shields, MBA, Founder of Marketing For Medical, joins us to speak on all things Social Media and Digital Marketing. In this portion of your seminar, you will walk away with an optimized social media profile, a brand identity and release the anxiety from keeping up with Social Media trends. Keeley also covers how to create valuable and viral reels and content on Instagram and Facebook, reveals the best tools to use, ways to be efficient, and industry-leading digital marketing hacks.

Segment 3:

To close our your day, it’s time for your private session with Lauren Voss Mitschrich PA-C. Lauren was named Top 100 Best Aesthetic Injectors in America in 2019 and 2022, and she can’t wait to share her secrets with you! She will take you through her personal journey, and steps taken to reinvent herself as an injector. Lauren was named in the Top 100 Best Aesthetic Injectors in 2019, and has traveled the world to train with some of the most prestigious practitioners in the field. From contract negotiation and valuing yourself as an injector, to setting boundaries with patients and creating a powerful network. After your session with lauren you will be modernized with ideas, tips and secrets as an injector.

Course Financing is available through PatientFi

Segment 1: Morning

Business Development 101 | Part 1
Business Development 101 | Part 2: Wrap up Q & A with Dr. Buford & lunch provided by CATI

Segment 2: Afternoon

Finding and determining your brand identity and content pillars
Conquer Instagram Reels & Optimize your Social and Digital Profile: A Hands-On Immersive Experience
Wrap up Q & A with Keeley Shields at 2:00 PM

Segment 3

What Next: Inventing Yourself as an Injector
Contract Negotiation and Valuing yourself as an Injector
Wrap up Q & A with Lauren Voss Mitschrich PA-C 2:45
This training day focuses on the non-clinical aspects of the injector role. It is all about the business. How to navigate, own, and keep your business and professional career on top. Your day will be filled with an immersive experience, industry-leading guest speakers, and pearls of knowledge in the industry.
This Business Development day is available to all levels of certified medical professionals, including nurses, physician assistants, nurse practitioners, physicians, and dentists looking for direction on taking their Medical Aesthetic careers to the next level in business. Although it is encouraged for the full experience, you are not required to have taken CATI course in the past to attend this course. This is also open to Medical Aesthetic business owners and marketing teams.
The day will begin at 9:00 AM, with lunch provided by CATI. We will likely conclude around 3:00 PM. Lunch and several coffee/tea breaks will be provided. Please look at the curriculum for a more detailed description of what the day looks like.
Yes. Ask about our group discounts for your team on the Contact Us page.
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8 lectures
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